Shifting Gen-Z behaviour in the jewellery industry: A case study of lab-grown diamond adoption in the Indian market
Business Strategy and Management Insights - Vol. 1, Issue 1
This research explores the shifting preferences of Generation Z (Gen Z) in India’s jewelry market, focusing on the growing adoption of lab-grown diamonds (LGDs) as an alternative to natural diamonds. This study investiga…
Examining the Influence of Organizational Work Climate on Employee Performance in India
Business Strategy and Management Insights - Vol. 1, Issue 1
This study investigates the relationship between organizational work climate and employee performance among professionals in India. Using a quantitative research approach, primary data were collected from 96 employees th…