About Journal
Business Strategy and Management Insights is a bi-annual, peer-reviewed, national e-journal that publishes cutting-edge research in the field of Business Strategy and Management. The journal offers a platform for scholars, researchers, and practitioners to share their insights on critical aspects of business management, strategy formulation, and organizational practices.
Aim and Scope
The journal aims to advance understanding and application of strategic management and organizational practices across diverse industries. Contributions are welcome on a wide spectrum of topics, including but not limited to:
- Strategic Management – Strategy formulation, competitive advantage, and business growth strategies.
- Leadership – Leadership styles, development, and their impact on performance.
- Organizational Behavior & Human Resources – Employee motivation, team dynamics, and culture.
- Marketing Strategy – Branding, digital marketing, consumer behavior, and positioning.
- Operational Excellence – Process optimization, lean systems, and quality initiatives.
- Financial Management – Capital budgeting, risk management, and reporting strategies.
- Global Business Strategy – International business and cross-cultural management.
- Entrepreneurship – Innovation, startup strategies, and venture ecosystems.
- Strategic Decision-Making – Models, frameworks, and impact on business outcomes.
- Functional Aspects – Supply chain, IT strategy, product development, and CRM.
- Sports Management – Event planning, athlete management, and sports marketing.
- Hospital Management – Healthcare leadership, operations, and patient care strategy.
