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Business Strategy and Management Insights

ISSN: 3107-7609 (Online) | Frequency: Half-yearly | Type: Open Access | Peer Review: Double Blind

Editor in Chief : Dr. Sushant Kumar Vishnoi

About : Business Strategy and Management Insights is a bi-annual, peer-reviewed, national e-journal that publishes cutting-edge research in the field of Business Strategy and Management. The journal offers a platform for scholars, researchers, and practitioners to share their insights on critical aspects of Read more

Found 9 articles , 1 page , 23 editors
Articles (9)

Fintech and Small Farmers: A Bibliometric Analysis of Current Landscape and Emerging Research Frontiers

Rahisha, Mohammed Jamshed, Waseem Khan

This study aims at doing comprehensive bibliometric review of scholarly literature on the interface between financial technology (fintech) and smallholder farming. The study examines the research terrain of fintech use a…

Vol. 1, Issue 2 Dec 02, 2025 10.64006/bsmi/1201

Analysing the Impact of Consumer Behaviour on Sustainable Purchasing Decisions and Its Role in Fostering Responsible Consumption under SDG 12: A Structural Equation Modeling Approach

Sonali P. Banerjee, Priyanka Chadha, Kanika Rana, Arhita Uppal

Purpose: The aim of this study is to investigate the factors influencing sustainable purchasing behaviour in accordance with Sustainable Development Goal (SDG 12) emphasizing the impact of psychological, social and cogni…

Vol. 1, Issue 2 Dec 02, 2025 10.64006/bsmi/1202

The Impact of Green Intellectual Capital on Employees’ Pro Environmental Behavior: A Study on the Mediating Role of Environmental Knowledge

Rakeeba Chaudhary, Sarah Ahtesham

The aim of this paper is to investigate how Green Intellectual Capital (GIC) affects employees' pro-environmental behavior, particularly through the mediation of environmental knowledge in the Indian IT sector. A cross-s…

Vol. 1, Issue 2 Dec 02, 2025 10.64006/bsmi/1203

What Drives Tourists to Choose Green Hotels? Evidence from an Integrated Behavioral Framework

Kashish Dua, Disha Bagga, Satyam Ranjan

The current study aims to identify the influence of peer influence and word of mouth on the attitude of consumers towards green hotels. Moreover, this research also proposes to examine the impact of attitude, subjective…

Vol. 1, Issue 2 Dec 02, 2025 10.64006/bsmi/1204

Influencer Credibility and Meme Marketing as Drivers of Sustainability Awareness among Gen Z Consumers in India: A Qualitative Exploration

Prathit Bhargava Bhargava, Anand Jaiswal

As the digital realm continues to expand, the complexity of modern software ecosystems has increased the frequency and severity of zero-day attacks, causing traditional cyber defence mechanisms to be insufficient. This s…

Vol. 1, Issue 1 Jun 02, 2025 10.64006/bsmi/1101

App Attributes and Customer Experience in Online Stock Trading: Examining Their Role in Building Brand Loyalty

Syed Shaamikh Ahsan, Prashant Ranjan

Purpose: This study examines how key app attributes influence customer experience (CX) and subsequently enhance brand loyalty toward stock broking mobile applications in North India. It investigates the role of financial…

Vol. 1, Issue 1 Jun 02, 2025 10.64006/bsmi/1102

Unveiling the Key Success Factors in Indian Corporate Takeovers: A Study in the Post-Globalization Era

Abdul Rahman, Mohammed Jamshed

This paper explores what made Indian mergers and acquisitions successful following globalization’s beginning in the early 1990s. The study looks at over 100 corporate examples of acquiring companies from 2010 to 2020. Th…

Vol. 1, Issue 1 Jun 02, 2025 10.64006/bsmi/1103

Shifting Gen-Z behaviour in the jewellery industry: A case study of lab-grown diamond adoption in the Indian market

Harshita Gupta, Anand Jaiswal

This research explores the shifting preferences of Generation Z (Gen Z) in India’s jewelry market, focusing on the growing adoption of lab-grown diamonds (LGDs) as an alternative to natural diamonds. This study investiga…

Vol. 1, Issue 1 Jun 02, 2025 10.64006/bsmi/1104

Examining the Influence of Organizational Work Climate on Employee Performance in India

Somi Waseem zaidi, Shadab Mohd Khan, Mohd Azeem, Obaidul Ola

This study investigates the relationship between organizational work climate and employee performance among professionals in India. Using a quantitative research approach, primary data were collected from 96 employees th…

Vol. 1, Issue 1 Jun 02, 2025 10.64006/bsmi/1105
Pages (1)

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Editorial Board (23)

Dr. Garima Malik

Designation: Associate Professor

Affiliation: Birla Institute of Management Technology (BIMTECH), Greater Noida, Uttar Pradesh, India

Dr. Dharmendra Singh

Designation: Associate Professor

Affiliation: Modern College of Business and Science, Muscat, Sultanate of Oman

Dr. Teena Bagga

Designation: Professor

Affiliation: Department of Management Studies, Jamia Millia Islamia, Central University, India

Dr. Neeraj Kaushik

Designation: Associate Professor

Affiliation: National Institute of Technology, Kurukshetra, Haryana, India

Dr. Kanupriya Misra Bakhru

Designation: Associate Professor

Affiliation: Humanities and Social Sciences, aypee Institute of Information Technology (JIIT) Noida, India

Dr. Smriti Mathur

Designation: Assistant Professor

Affiliation: Christ (Deemed to be University), Delhi NCR Campus,​ India

Dr. Divya Goel

Designation: Assistant Professor

Affiliation: Jaypee Business School, Jaypee Institute of Information Technology, Noida, India

Prashant Ranjan

Designation: Research Scholar

Affiliation: Department of Management Studies, Jamia Millia Islamia, New Delhi

Dr. Md Obaidul Ola

Designation: Assistant Professor

Affiliation: Department of Management Studies, Jamia Millia Islamia New Delhi

Specialization: Marketing, Microfinance, Business Studies

Dr. Sushant Kumar Vishnoi

Designation: Associate Professor

Affiliation: IMS-Ghaziabad

Specialization: Marketing

Dr. Haseen Ahmed

Designation: Assistant Professor

Affiliation: New Delhi Institute of Management (NDIM)

Specialization: International Business

Dr. Saurabh Mittal

Designation: Assistant Professor

Affiliation: Information Systems FORE School of Management New Delhi, India

Dr. Kavita Chauhan

Designation: Professor

Affiliation: Department of Management Studies, Jamia Millia Islamia, New Delhi

Dr. Sonali Banerjee

Designation: Associate Professor

Affiliation: Amity Business School

Prof. (Dr.) Jaspreet Kaur

Designation: Professor

Affiliation: Delhi School of Business and presently an EFPM scholar at IIM, Lucknow

DR. MALLIKA SANKAR M

Designation: Deputy Director

Affiliation: Indian Council of Social Science Research

Hema Jain

Designation: CEO

Affiliation: Crux Management Services Private limited

Dr. Vikram Kumar Sharma

Designation: Associate Professor

Affiliation: Institute of Management Studies (IMS) Ghaziabad - B School, Uttar Pradesh, India

Dr Puja khatri

Designation: Professor

Affiliation: USMS,GGSIPU

Dr.Kandarp Singh

Designation: Assistant professor

Affiliation: Bennett University, India

Dr. Priyanka Chadha

Designation: Assistant Professor

Affiliation: Amity Business School, Amity University

Dr. Ankit Garg

Designation: Assistant Professor

Affiliation: Ajay Kumar Garg Institute of Management 27th KM Milestone, Delhi - Meerut Expressway Ghaziabad, Uttar Pradesh 201015

Dr. Ruchi Jain

Designation: Professor

Affiliation: Amity School of Business, Amity University, Sector-125, Noida - 201313 (U.P), India

Specialization: Marketing

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